You probably didn’t know all the services that I may provide, to sellers and buyers , during the course of the transaction. Probably because some of the most important services are performed behind the scenes. We will tailor services, based on your specific needs, at the time of agreeing to representation.

Pre­Listing Activities

1. Make appointment with seller for listing presentation.
2. Send a written or e­mail confirmation of appointment and call to confirm.
3. Review appointment questions.
4. Research all comparable currently listed properties.
5. Research sales activity for past 18 months from MLS and public databases.
6. Research “average days on market” for properties similar in type, price and location.
7. Download and review property tax assessment and roll information.
8. Prepare “comparable market analysis” (CMA) to establish market value.
9. Obtain copy of subdivision or condo complex layout.
10. Research property’s ownership and deed type.
11. Research property’s public record information for lot size and dimensions.
12. Verify legal description.
13. Research property’s land use and deed restrictions.
14. Research property’s current use and zoning.
15. Verify legal names of owner(s) in public property records.
16. Prepare listing presentation package with above materials.
17. Perform exterior “curb appeal assessment” of subject property.
18. Compile and assemble formal file on property.
19. Confirm current public schools and other amenities and explain their impact on market value.
20. Review listing appointment checklist to ensure completion of all tasks.

Listing Appointment Presentation

21. Give seller an overview of current market conditions and projections.
22. Review agent and company credentials and accomplishments. Experience.
23. Present company’s profile and position or “niche” in the marketplace.
24. Present CMA results, including comparables, solds, current listings and expireds.
25. Offer professional pricing strategy based and interpretation of current market conditions.
26. Discuss goals to market effectively.
27. Explain market power and benefits of multiple listing service.
28. Explain market power of Web marketing, IDX and REALTOR.ca.
29. Explain the work the broker and agent do “behind the scenes” and agent’s availability on weekends.
30. Explain agent’s role in screening qualified buyers to protect against curiosity seekers and strangers.
31. Present and discuss strategic master marketing plan.
32. Explain different agency relationships and determine seller’s preference.
33. Review all clauses in listing contract and obtain seller’s signature.

After Listing Agreement is Signed

34. Review current title information.
35. Measure square footage.
36. Measure interior room sizes.
37. Confirm lot size via owner’s copy of certified survey, if available.
38. Note any and all unrecorded property lines, agreements, easements.
39. Obtain house plans, if applicable and available.
40. Review house plans, make copy.
41. Order title search for retention in property’s listing file.
42. Prepare showing instructions for buyers’ agents and agree on showing time with seller. Review electronic Lock Box. Verify agent license.
43. Obtain current mortgage loan(s) information: companies and account numbers.
44. Verify current loan information with lender(s).
45. Check assumability of loan(s) and any special requirements. Check on prepayment penalty of loans,
46. Discuss possible buyer financing alternatives and options with seller.
47. Review current appraisal if available.
48. Identify Property Manager if applicable.
49. Verify Condo fees with manager.
50. Order copy of Condo Association bylaws, if applicable.
51. Research utility owned and Leased fixtures such as water heater and furnace.
52. Calculate average utility usage from last 12 months of bills.
53. Research and verify city sewer/septic tank system.
54. Calculate average water system fees or rates from last 12 months of bills.
55. Or confirm well status, depth and output from Well Report. Health Dept test for potability.
56. Research/verify natural gas availability, supplier’s name and phone number.
57. Verify security system, term of service and whether owned or leased.
58. Verify if seller has transferable warranties on fixtures or appliances being sold.
59. Ascertain need for lead­based paint, uffi, raedon gas, stigma or other disclosures such as latent defects.
60. Prepare detailed list of property amenities and improvements and assess market impact.
61. Prepare detailed list of property’s Inclusions with Sale.”
62. Complete list of completed repairs and maintenance items.
63. Send “Vacancy Checklist” to seller if property is vacant.
64. Explain to seller the benefits of home inspection pre­listing report,.
65. Assist sellers with completion and submission of mortgage verification request..
66. Home Staging options and offers
67. Have extra key made for lockbox.
68. Verify if property has rental units involved. And if so:
69. Make copies of all leases for retention in listing file.
70. Verify all rents and deposits.
71. Inform tenants of listing and discuss how showings will be handled.
72. Arrange for yard sign installation.
73. Assist seller with completion of Seller’s Disclosure form.
74. Complete “new listing checklist.”
75. Review results of Curb Appeal Assessment with seller and suggest improvements for salability.
76. Review results of Interior Decor Assessment and suggest changes to shorten time on market.
77 Load listing time into transaction management software.

Entering Property in MLS Database

78. Prepare MLS Profile Sheet–agent is responsible for “quality control” and accuracy of listing data.
79. Enter property data from Profile Sheet into MLS listing database. Add additional comments for distribution in Realtor.ca
80. Proofread MLS database listing for accuracy, including property placement in mapping function.
81. Add property to company’s Active Listings.
82. Provide seller with signed copies of Listing Agreement immediately and MLS Profile Data Form within 48 hours.
83. Take more photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography.

Marketing the Listing


84. Create Internet ads with seller’s input.
85. Coordinate showings with owners, tenants and other agents. Return all calls–evenings and weekends included.
86. Install electronic lockbox. Program with agreed­upon showing time windows.
87. Prepare mailing and contact list.
88. Generate mail­merge letters to contact list.
89. Order “Just Listed” labels and reports.
90. Prepare flyers and feedback forms.
91. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability.
92. Prepare property marketing brochure for seller’s review.
93. Arrange for printing or copying of supply of marketing brochures or flyers.
94. Call personally Realtors who consistently work in the area.
95. Upload listing to company and agent Internet sites, if applicable.
96. Mail “Just Listed” notice to all neighborhood residents.
97. Advise Network Referral Program of listing.(Point 2)
98. Provide marketing data to buyers from international relocation networks. (DDF)
99. Provide marketing data to buyers coming from referral network. (Point2 and DDF)
100. Provide “Special Feature” cards form marketing, if applicable
101. Submit ads to company’s participating Internet real estate sites. DDF
102. Convey price changes promptly to all Internet groups.
103. Reprint/supply brochures promptly as needed.
104. Review and update loan information in MLS as required.
105. Send feedback e­mails/faxes to buyers’ agents after showings and or call them.
106. Review weekly Market Study.
107. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale.
108. Place regular weekly or sooner update calls to seller to discuss marketing and pricing.
109. Promptly enter price changes in MLS listings database.

The Offer and the Contract


110. Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents.
111. Evaluate offer(s) and prepare “net sheet” on each for owner to compare.
112. Counsel seller on offers. Explain merits and weakness of each component of each offer.113. Contact buyers’ agents to review buyer’s qualifications and discuss offer.
114. Supply Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer if possible.
115. Confirm buyer is pre­qualified by discussing with cooperating agent.
116. Obtain pre­qualification letter on buyer if company client/customer.
117. Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date.
118. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent.
119. Deliver copies of contract and all addendums to lawyer.
120. When Offer­to­Purchase contract is accepted and signed by seller, deliver to buyer’s agent.
121. Record and promptly deposit buyer’s money into trust account.
122. Report conditional sales to MLS and determine further showings as seller requests.
123. Deliver copies of fully signed Offer to Purchase contract to sellers.
124. Deliver copies of Offer to Purchase contract to selling agent.
125. Supply copies of Offer to Purchase contract to lender.
126. Provide copies of signed Offer to Purchase contract for office file.
127. Advise seller in handling additional offers to purchase submitted between during conditional period and closing.
128. Change MLS status to “Sold.”
129. Update transaction management program to show “Sale Pending.”
130. Review buyer’s credit report results if available–Advise seller of worst and best case scenarios.
131. Provide credit report information to seller if property is to be seller financed. 132. Assist buyer with obtaining financing and follow up as necessary.
133. Coordinate with lenders.
134. Deliver unrecorded property information to buyer.
135. Order septic inspection, if applicable.
136. Receive and review septic system report and access any impact on sale. 137. Deliver copy of septic system inspection report to lender and buyer.
138. Deliver well flow test report copies to lender, buyer and listing file.
139. Verify termite or other inspections ordered.
140. Verify mold inspection ordered, if required.
140b Complete necessary paperwork for the Terrorist Money Laundering and Finance List. Check buyers do not appear on terrorist lists.

Tracking the Loan Process

141. Confirm return of verifications of deposit and buyer’s employment. 142. Follow loan processing through to the underwriter.
143. Add lender and other vendors to transaction management program so agents, buyer and seller can track progress of sale.
144. Contact lender weekly to ensure processing is on track.
145. Relay final approval of buyer’s loan application to seller.

Home Inspection

146. Coordinate buyer’s professional home inspection with seller.
147. Review home inspector’s report.
148. Enter completion into transaction management tracking software program.
149. Explain seller’s responsibilities , any clauses in the contract.
150. Ensure seller’s compliance with home inspection clause requirements.
151. Assist seller with identifying and negotiating with trustworthy contractors for required repairs.
152. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed.

The Appraisal

153. Schedule appraisal.
154. Provide comparable sales used in market pricing to appraiser.
155. Follow up on appraisal.
156. Enter completion into transaction management program.
157. Assist seller in questioning appraisal report if it seems too low.

Closing Preparations and Duties

158. Make sure contract is signed by all parties.
159. Coordinate closing process with buyer’s agent and lender.
160. Update closing forms and files.
161. Ensure all parties have all forms and information needed to close the sale.
162. Select location for obtaining keys.
163. Confirm closing date and time and notify all parties.
164. Solve any title problems (boundary disputes, easements, etc.) or in obtaining death certificates.
165. Work with buyer’s agent in scheduling and conducting buyer’s final walkthrough prior to closing.
166. Review statement of adjustments if requested search all tax, HOA, utility and other applicable prorations.
167. Request final closing figures from lawyer if requested.
168. Receive and carefully review closing figures to ensure accuracy.
169. Forward verified closing figures to buyer’s agent if needed.
170. Request copy of closing documents from lawyer for explanations.
171. Confirm the buyer and buyer’s agent received title insurance commitment.
172. Provide “Home Owners Warranty” for availability at closing if available.
173. Review all closing documents carefully for errors.
174. Forward closing documents to absentee seller as requested.
175. Review documents with lawyer.
176. Provide depositt money deposit from trust account to lawyer.
177. Coordinate closing with seller’s next purchase, resolving timing issues.
178. Have a “no surprises” closing so that seller receives net proceeds check as as soon as possible. Release deposit funds for closing.
179. Refer sellers to a top notch agent at their destination if applicable
180. Change MLS status to sold, Enter sale date price selling broker, and agent’s ID number. Install sold sign
181. Close out listing in transaction management program.

Follow up after closing

182. Answer questions about filing claims with Home Warranty programs.
183. Attempt to clarify and resolve any repair conflicts if buyer is dissatisfied. Refer back to contract and notes.
184. Respond to any follow up calls and provide any additional information required from office files.